In this article, we’ll explain why YouTube is an effective marketing tool and review its benefits
Why is YouTube an effective marketing tool?
Since YouTube’s 2.6 billion monthly visits make it the second most visited site in the world after Google, it is now able to bring many benefits to businesses. The platform is not only a famous entertainment channel, but a powerful marketing tool, and businesses can develop YouTube channels for advertising . These channels help get more views from new geographies, promote a product or business, build a large customer base, and increase a brand’s sales volume.
YouTube is also a famous educational platform. By creating in-depth tutorials, live streams, guides, and lessons, brands can rank higher on Google. Ad serving is another reason for companies to use online video sharing platform. Plus, it’s much cheaper than paid advertising on Facebook and Instagram.
Now that you know why YouTube is considered an effective marketing tool, it’s time to discover its main advantages.
Benefits of YouTube Marketing
Brands cannot predict who and when will access their videos. If the content contains the necessary keywords in the title and description, everyone who searches for information can come across a certain video, follow the channel and buy the product it advertises. Also, adding watermarks and company logos to videos helps companies improve their brand awareness .
Videos show up in Google search results and give businesses more visibility and an opportunity to attract more leads . After exploring your content on YouTube, prospects can visit your website to learn more about your products. Your videos will remain on the video sharing platform as long as they comply with its guidelines and policies.
So, the main advantage of YouTube is that it provides a chance to promote your business effectively.
To quickly reach viewers and retain them , you need to develop your YouTube marketing strategy; the steps below will help you do that.
How to create a YouTube marketing strategy?
YouTube offers countless opportunities for businesses. Thanks to its massive user base, companies can effectively promote their products.
Create a channel on YouTube. To create a channel, you can use your usual Google account. However, only you will be able to log in. If you need an account that allows multiple users to access it simultaneously, you need to create a brand account.
Research your target audience. Before creating videos, you should analyze your YouTube demographics. Explore your target audience’s location, age, and display preferences to meet user needs. Depending on the wants and needs of your target audience, you will be able to create useful content . Gather all the essential information about the videos people love to watch the most. If you already have a business account on YouTube, explore its analytics.
Perform a competitive analysis. YouTube is a big platform with many business accounts around the world, and the competition is fierce. By analyzing your business competitors , you have the ability to determine opportunities in your channel. First, identify your top 3-5 competitors. To do this, you can take advantage of keyword tools to see which brands rank highest based on keywords related to your industry. Pay attention to their metrics, titles, descriptions and comments under the videos to find useful information and inspiration. Next, you need to determine the strengths and weaknesses of your competitors, and a SWOT analysiswill help you do that.
Create videos based on YouTube’s algorithm. YouTube has its own ranking algorithm. If you want to rank high, you need to create recognizable thumbnails (snapshots of your videos), optimize your titles and descriptions, and use keywords. This will help you beat other channels and videos as well as get more views. To write a strong title, include appropriate keywords. Open YouTube Analytics to find these words and phrases, then add them to your titles. Be sure to use the keywords at the start. Additionally, write a title that is 60 characters or less.
Start uploading content to your channel. Create a schedule to upload your videos on time. Be sure to choose the day and time with the highest level of engagement and views. If you’ve uploaded videos before, you can check the analytics to set the best date to upload new videos.
Add all the necessary information to your channel. To make searching easier, you need to optimize your channel. There are several steps you need to consider to help users find you faster. First, complete your profile. Be sure to fill out the channel description, upload your logo, and use the channel artwork. Additionally, you can also add your other channels or resources that subscribers might find useful. Second, make sure your channel has links to your website and social media profiles. Third, create a trailer for your YouTube channel to introduce your business to viewers and educate them about your product.
Promote your videos. Your videos can gain visibility if their titles include relevant keywords. Consider creating accounts on different social networks with quality and interesting videos. This will attract more attention and encourage word-of-mouth promotion. There are many effective ways to let your subscribers know about new content on your channel. With SendPulse , you can build a list of subscribers and schedule an email notifying users of new corporate videos.